Black Friday and Cyber Monday 2019: Attracting Attention by Going Beyond the Offer
Posted: Mon Feb 17, 2025 9:40 am
In a weekend where inboxes are full of advertising content, social media is full of ads and even store windows are colored with posters announcing discounts of 30% to 50%, attracting the attention of potential customers becomes the real challenge . This is why Black Friday and Cyber Monday, the latter especially on the web, become an opportunity for many advertisers and marketers to bring out all their creative vein. So, leaving aside simple commercial offers (although we have noticed that many brands have chosen to offer unusual discounts such as 47% or 57%), we had fun looking for original concepts and creative proposals .
Black Friday 2019: space to tell stories… black and white
Winning the challenge with Amazon on Black Friday week and winning customers is not easy, especially spain cell phone number list in the field of electronics and technology. That is why it becomes necessary to change the paradigm and try to play the challenge at another level, that of creativity. This is what Unieuro did , which, in addition to presenting great offers, surprised everyone with " Addams Black Friday ", a real high-level film project that linked the electronics brand to one of the most famous families of 60s television, the Addams family, in a perfect style... Black and white! It is an original project perfectly consistent with the story and its protagonists, with an iconic chorus. Consistency but also novelty: the slightly macabre atmosphere of the Addams Family is interrupted by the bright colours of Unieuro products and the promise of a monstrous grand finale, in a perfectly omnichannel perspective , from flyers to television to social networks, which with Facebook and Instagram, first and foremost, are confirmed as the essential channels of a good marketing strategy.
Unieuro - Black Friday 2019
Also in total black mode are the campaigns of Salmoiraghi & Viganò which, with sympathy, associate the concept of scarcity of sight with the "black" weekend of the year!
Black Friday 2019: space to tell stories… black and white
Winning the challenge with Amazon on Black Friday week and winning customers is not easy, especially spain cell phone number list in the field of electronics and technology. That is why it becomes necessary to change the paradigm and try to play the challenge at another level, that of creativity. This is what Unieuro did , which, in addition to presenting great offers, surprised everyone with " Addams Black Friday ", a real high-level film project that linked the electronics brand to one of the most famous families of 60s television, the Addams family, in a perfect style... Black and white! It is an original project perfectly consistent with the story and its protagonists, with an iconic chorus. Consistency but also novelty: the slightly macabre atmosphere of the Addams Family is interrupted by the bright colours of Unieuro products and the promise of a monstrous grand finale, in a perfectly omnichannel perspective , from flyers to television to social networks, which with Facebook and Instagram, first and foremost, are confirmed as the essential channels of a good marketing strategy.
Unieuro - Black Friday 2019
Also in total black mode are the campaigns of Salmoiraghi & Viganò which, with sympathy, associate the concept of scarcity of sight with the "black" weekend of the year!