Have you considered building a network of talented photographers, visual designers, artists, musicians, and illustrators to help tell your brand story? Partnering with creatives is a great way to bring a fresh perspective to complement (or even offset!) the workload of your in-house creative team.
The creatives you work with don’t even have to be famous to bring huge value to your brand. They just need to have a style that would suit your existing brand or take it to another level. At the same time, some creatives do accumulate a large following because of their unique artistic skills. Check out one of our favorite creatives, @escapingyouth, whose content is always original and eye-catching.
Work with creatives if:
You want to produce creative, highly engaging content to fuel your other marketing channels.
You’re looking for a fresh take on your existing brand assets.
Customers
Your customers are the people who already love your product, so who better to share your story than them? Customers do more than purchase products. They leave online reviews, spread word-of-mouth buzz, and sometimes even share your product on social media to tell their friends.
Brands today can engage with customers through user-generated content (UGC). UGC is highly organic content that customers post online without being asked. It allows brands to generate online buzz, interact with consumers, and collect authentic feedback. Not to mention, it doesn’t cost brands a single cent to produce UGC.
Work with customers if:
You’re looking to gain that social proof to drive more sales.
You want to source UGC that showcases real customers’ ios database experiences and reviews.
You want to boost customer lifetime value.
Ambassadors
Ambassadors are people who are invited to become long-term brand partners, typically because they embody the brand they’re endorsing and have proven success in previous campaigns. Brand ambassadors could be anyone from “regular” people to celebrities. What matters is recruiting passionate fans, who can authentically promote the brand and implement its products or services into their lives.
Lululemon has an amazing brand ambassador program comprised of fitness instructors and elite athletes. To ensure that Lululemon ambassadors align with brand values, they select those who live a very active lifestyle and can easily incorporate the high-end activewear brand into their lives.