Marketing automation
Transactional emails are an often underestimated tool within a personalization strategy; in reality, they play a fundamental role in maintaining the relationship with their customers, in addition to representing very important opportunities to try to encourage them to make a new purchase. In this article, we will explore how their personalization, with targeted product or content recommendations , can make a huge difference in your sales results and the level of engagement of your consumers.
What are transactional emails?
First, let’s quickly define what transactional emails are. They are a whole series of netherlands cell phone number list communications, not sent in bulk, that are triggered by a user action . To give a few examples, subscription confirmation emails, a welcome email or an email that transmits a recurring invoice are therefore considered transactional emails (yes, you can also get value from them!). More specifically, however, we will focus on emails that are most often linked to an e-commerce business . In this context, transactional emails are considered, for example:
Confirmation d’inscription
Abandoned cart
Purchase receipt
Tracking shipments
Invitation to review the product purchased
Some of these emails, especially the shipment tracking email, have extremely high open and attention rates from the consumer, so it is important to be able to create and personalize them in the best possible way.