Black Friday: How Brand E-Commerce Sites Can Get Value From It
Posted: Tue Feb 18, 2025 3:34 am
Digital strategies
Black Friday is undoubtedly one of the most important periods of the year for e-retailers, the more time passes, the more it increases its commercial weight to the detriment of Christmas… After all, it is difficult, a month before the period in which gifts will be offered, to decide not to save substantially. This period of the year is therefore likely to be particularly critical both from the point of view of data collection and results. Traffic increases considerably and it is important to be ready to collect this amount of information that can be used both to improve performance in real time and throughout the year. If we think about how e-commerce and retailers can approach Black Friday, it is possible to divide them into two macro-categories:
realities, often of brands, which “cannot” take advantage of this sales opportunity for greece cell phone number list mainly commercial reasons
realities which, in the arm wrestling of competition, must be able to make the most of the traffic generated.
In this article we will focus on the first category, that is, those that can apparently suffer the most from this recurrence: lots of traffic, lots of people investigating products and few conversions – perhaps because the same product, widely distributed, is available online on other sites that offer it at a particularly advantageous price. However, there are two concrete goals that we can set ourselves to extract value from this traffic.
Black Friday is undoubtedly one of the most important periods of the year for e-retailers, the more time passes, the more it increases its commercial weight to the detriment of Christmas… After all, it is difficult, a month before the period in which gifts will be offered, to decide not to save substantially. This period of the year is therefore likely to be particularly critical both from the point of view of data collection and results. Traffic increases considerably and it is important to be ready to collect this amount of information that can be used both to improve performance in real time and throughout the year. If we think about how e-commerce and retailers can approach Black Friday, it is possible to divide them into two macro-categories:
realities, often of brands, which “cannot” take advantage of this sales opportunity for greece cell phone number list mainly commercial reasons
realities which, in the arm wrestling of competition, must be able to make the most of the traffic generated.
In this article we will focus on the first category, that is, those that can apparently suffer the most from this recurrence: lots of traffic, lots of people investigating products and few conversions – perhaps because the same product, widely distributed, is available online on other sites that offer it at a particularly advantageous price. However, there are two concrete goals that we can set ourselves to extract value from this traffic.