CLV – customer lifetime value
Posted: Tue Feb 18, 2025 3:58 am
Branding
Good branding values do not necessarily guarantee quick sales. However, they can improve the long-term value of a brand.
To understand the results of branding campaigns, the following metrics are used:
brand awareness – this is determined through consumer surveys;
reputation and image – these can be judged by mentions of the company in the media and social networks;
user loyalty – it is assessed by repeat purchases of goods, as well as reviews left.
Performance
It uses measurable indicators that are based on analytics.
The following metrics are defined:
conversions – the number of completed target actions;
ROI – return on investment;
CPA or CPR – the cost of attracting a buyer or lead.
Brandformance
It uses combined metrics that evaluate both image and performance values. These are:
Brand Lift – the impact of an advertising croatia telegram data campaign on attitude towards a brand;
overall conversion and sales growth.
Strategies and Time Perspectives
Strategies for any marketing direction are a sequence of actions aimed at achieving goals.
Time perspectives are the periods during which goals must be achieved. They can be short-term (measured in months) and long-term (measured in years).
Branding
It is designed for the long term. In order to systematically strengthen the brand image, the strategy is drawn up for years to come.
Branding strategy includes:
Good branding values do not necessarily guarantee quick sales. However, they can improve the long-term value of a brand.
To understand the results of branding campaigns, the following metrics are used:
brand awareness – this is determined through consumer surveys;
reputation and image – these can be judged by mentions of the company in the media and social networks;
user loyalty – it is assessed by repeat purchases of goods, as well as reviews left.
Performance
It uses measurable indicators that are based on analytics.
The following metrics are defined:
conversions – the number of completed target actions;
ROI – return on investment;
CPA or CPR – the cost of attracting a buyer or lead.
Brandformance
It uses combined metrics that evaluate both image and performance values. These are:
Brand Lift – the impact of an advertising croatia telegram data campaign on attitude towards a brand;
overall conversion and sales growth.
Strategies and Time Perspectives
Strategies for any marketing direction are a sequence of actions aimed at achieving goals.
Time perspectives are the periods during which goals must be achieved. They can be short-term (measured in months) and long-term (measured in years).
Branding
It is designed for the long term. In order to systematically strengthen the brand image, the strategy is drawn up for years to come.
Branding strategy includes: