Successes and opportunities
Posted: Tue Feb 18, 2025 4:39 am
Challenges and barriers
Only 41% of B2B marketers have a documented B2B content marketing strategy. (Gartner)
“Document your strategy! Your strategy is your single source of truth. It can be updated and adjusted as needed to meet changing demands, but that strategy will communicate to all stakeholders what’s come before, what’s coming next, and what’s possible.” – Theresa Meis, Content Marketing Manager, TopRank Marketing
B2B marketers cite “creating the right content for uae telegram data our audience” as the No. 1 content creation challenge. (CMI)
The average B2C blog post gets 9.7X more shares than a post published on a B2B site. (Backlinko)84% of B2B marketers say integrating or correlating content performance data across multiple platforms is moderately or very challenging. (CMI)
93% of B2B content gets zero links from other websites. (Backlinko)
Read on our blog: The 6 Fundamentals of an SEO Link Building Strategy
48% of B2B marketers say “not enough content repurposing” is their biggest barrier to scaling content production, ahead of all others. (CMI)
45% of B2B marketers said they expected their content marketing budget to increase in 2024. Video, thought leadership content and in-person events are the top areas of investment. (CMI)
Only 41% of B2B marketers have a documented B2B content marketing strategy. (Gartner)
“Document your strategy! Your strategy is your single source of truth. It can be updated and adjusted as needed to meet changing demands, but that strategy will communicate to all stakeholders what’s come before, what’s coming next, and what’s possible.” – Theresa Meis, Content Marketing Manager, TopRank Marketing
B2B marketers cite “creating the right content for uae telegram data our audience” as the No. 1 content creation challenge. (CMI)
The average B2C blog post gets 9.7X more shares than a post published on a B2B site. (Backlinko)84% of B2B marketers say integrating or correlating content performance data across multiple platforms is moderately or very challenging. (CMI)
93% of B2B content gets zero links from other websites. (Backlinko)
Read on our blog: The 6 Fundamentals of an SEO Link Building Strategy
48% of B2B marketers say “not enough content repurposing” is their biggest barrier to scaling content production, ahead of all others. (CMI)
45% of B2B marketers said they expected their content marketing budget to increase in 2024. Video, thought leadership content and in-person events are the top areas of investment. (CMI)