Tatyana Snegireva
Posted: Tue Feb 18, 2025 5:34 am
User acquisition metrics — show the success of the launched advertising and the cost of the user. For example, CPI (cost of customer acquisition), Conversion Rate (the share of users who performed the target action from the total number of visitors / ad views. The target action can be, for example, installation, purchase of in-game items or reaching a certain level). CTR (clicks ÷ impressions) shows the success of creatives, promotions and interest in the product.
Game activity metrics : RR, Retention Rate — the main metric for mobile games and games-services. This is the percentage of users who return to the game, stay in it on the 1st, 7th, 30th day.
For example, for mobile games, first day retention of 30% or colombia telegram data more is considered good. Session Length is another important gaming metric. It shows the time a player spends in one session. The longer the session, the more users watch ads, make purchases, etc. Another important metric is CR (Churn Rate), the level of player churn.
Marketing Analyst
at Dobro Games
Revenue metrics - show how much the developer earns from the game and whether it can recoup its costs.
ARPU (Average Revenue Per User) — average revenue from one player in a certain period of time, such as a month or a week. ARPDAU — revenue from one user per day. Using this metric, we can quickly estimate revenue per user in comparison with acquisition costs (CPI). LTV (Lifetime Value) — the life cycle of a player, how much one person brings to the company over the entire period of using the product. ROI (Return On Investment) — return on investment. One of the basic marketing metrics for any business. It helps to estimate the profitability of the project.
Game activity metrics : RR, Retention Rate — the main metric for mobile games and games-services. This is the percentage of users who return to the game, stay in it on the 1st, 7th, 30th day.
For example, for mobile games, first day retention of 30% or colombia telegram data more is considered good. Session Length is another important gaming metric. It shows the time a player spends in one session. The longer the session, the more users watch ads, make purchases, etc. Another important metric is CR (Churn Rate), the level of player churn.
Marketing Analyst
at Dobro Games
Revenue metrics - show how much the developer earns from the game and whether it can recoup its costs.
ARPU (Average Revenue Per User) — average revenue from one player in a certain period of time, such as a month or a week. ARPDAU — revenue from one user per day. Using this metric, we can quickly estimate revenue per user in comparison with acquisition costs (CPI). LTV (Lifetime Value) — the life cycle of a player, how much one person brings to the company over the entire period of using the product. ROI (Return On Investment) — return on investment. One of the basic marketing metrics for any business. It helps to estimate the profitability of the project.