What do brands measure on social media?

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If you share posts from your favorite brands or keep up with Twitter trends, you can't stop reading Instagram stories and you like those brands that you enjoy and follow daily, let me tell you that this article is for you.

Much more than a like
Today we will talk about which metrics to take into account for social media strategies and to understand a little about how big brands do their analysis. First, you have to know their personality, since there are some brands that tend to be more free than others. This freedom is reflected in the tone of their content, depending on this they have different analysis metrics.


Before the creation of Facebook Reactions, this channel only measured the number of likes, comments and germany mobile database shares of a post and was measured over a specific time period.

But with the arrival of different reactions and feelings on the channel, brands are now forced to take into account the feelings of their audience. But be careful, it is not only the interaction of the content published on the profile that is measured, since this only helps to look at people's participation, and there are other important analysis items.

Facebook and Twitter have very well-structured statistics that can be measured by specific time periods, meaning you can see in detail how many new people have entered or left your profile, how often they interact with your posts, or how often you are responding to comments made by people who follow you.