Why is it necessary to analyze reasons for loss?

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A lost sale is the opposite of a win, and refers to a situation where a sales approach is made, negotiations or proposals are made, but the deal does not close, or an order is received but then canceled.

When you lose a deal, you may feel like all the time, money, and effort you put into your sales activities has gone to waste, but you can't just stay depressed. This is because you need to objectively analyze the reason for the loss.

What was the reason for the loss? Is there anything you can learn from india whatsapp number data it next time? Make it a habit to analyze the reasons for loss from such a perspective.

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Table of Contents [ Hide ]

1What are the main reasons for losing bids?
2Why is loss analysis necessary?
3. Summary
What are the main reasons for lost bids?

There are three main reasons for losing a sale: cost, product/function, and sales ability. Let's look at each one.

cost
Of the three main reasons for losing a deal, the most common is cost. There are some costs that cannot be managed by the sales side alone, so it is easy to dismiss it as "unavoidable," but it could also be said that there was "something" that was enough to cover the cost.

If you compete solely on cost, you will end up getting caught up in a price-cutting race, but if you compete on cost performance, it is entirely possible to compete on the strength of your products, the power of your proposals, and your ability to respond, without having to cut prices.