Facebook ads use machine learning

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Facebook Ads Machine LearningFacebook ads are determined by two things: the ad targeting settings you set and the results of your ad bids.



Advertisers can use targeting to define their audience based on age, gender, and actions users take within the app, such as liking a Facebook post or clicking an ad.



Then, to determine which ads to show to a user, we canada cell phone number list collect ads that include the user in the audience selected by the advertiser.



Facebook Ads shows users ads that offer the best combination of advertiser value and ad quality.



Facebook Ads uses machine learning to recommend and show the best ads to the best users .



Facebook is used by millions of people every day.

And millions of people search and respond to your ads.



So the way Facebook's systems are structured is to capture a lot of information and maximize value from both the user and business perspectives .