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Points to consider when designing a survey to extract high-quality insightsWhen designing a survey to extract quality insights, it’s important to keep the following points in mind: Clarify the purpose of the researchClarify what you want to know through the survey and what data you need. Set a hypothesisBefore conducting the survey, create a hypothesis and design questions to test it. Select your target audienceSelect survey participants appropriately to ensure an unbiased sample. Be creative with your questionsPrepare clear and concise questions that are easy for respondents to answer. Follow the MECE principlePlease ensure that the questions are "Mutually Exclusive, Collectively Exhaustive.

" Avoid biasAvoid leading questions and avoid bias argentina phone number list in your respondents. Improve response ratesManage survey length and complexity to reduce respondent burden and increase response rates.By designing a survey that takes these points into account, you can extract the true opinions and latent needs of your respondents and obtain useful insights. In addition, you need to pay close attention to the analysis and interpretation of the data in order to link the survey results to the next action.Six preparations necessary for a successful in-depth interview To conduct a successful depth interview, the following preparations are necessary: Clarify the purpose of the researchClarify the purpose of the in-depth interview and design questions based on that purpose.

Select your target audienceWe select subjects who fit the research topic and create an environment where they feel comfortable being interviewed. Make a list of questionsMake a list of the things you want to ask in the interview and create questions based on that. Create an interview flowDecide the order in which you will ask the questions and how much time you will spend on each one. Check the points to note during the interviewWe aim to create an atmosphere where the person in question can relax and speak honestly. Organize your dataAfter the interviews, we organize the information we have obtained and prepare it for analysis.