The students listened with great interest,

[Shishirgano9]

And when answering them, you involuntarily return to the need for constant reflection on important tasks, the mission of researchers. We once reflected this mission in our logo — a stylized pair of binoculars: to help our clients see and understand about their consumers, markets, and society as a whole what cannot be seen with the naked eye. And then — to make the right decisions. Thank you, students, for reminding us of the meanings!Going to students with a lecture, when you are not teaching professionally, is always a little scary - will they be interested? Will you be able to hold the attention of the young people, get your message across? That is why on April , when we (me and Ainur Adilbaeva, head of the qualitative research department) came to give a guest lecture for sociology students of Narxoz at the invitation of Aigul Beimisheva, we were a little nervous.


And - in vain. Because the hours of the lecture flew by bahamas mobile database unnoticed asked many serious questions. I told them about the research industry in Kazakhstan, about the specifics of practical work in research companies, how to prepare for interviews if someone decides to come to work in a real agency. Ainur openly shared her experience of working both in a research agency and on the client side. And she spoke in detail about two real projects (using the example of an online platform and focus groups), about methods, ways of analyzing qualitative data, about conclusions and insights.