Three basic principles of the Reels algorithm

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According to Instagram, about 91% of users prefer video content.


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The main feature of the Instagram Reels algorithm, canada telegram data which brands can use to the maximum benefit of their business, is the display of videos from accounts that the user has not yet followed. Using artificial intelligence, Instagram analyzes the interests and preferences of the user and offers to watch videos that could potentially interest him. The algorithm is based on three main principles:

" WHO " . The social network will show the Reels user not only the authors he subscribes to and interacts with (regularly opens stories, comments, likes), but also similar accounts. For example, if you are an active Webpromo subscriber and watch useful Reels about internet marketing, Instagram will recommend videos from other marketing agencies to you.

" WHAT " . Analyzing the user's favorite topics, Instagram offers him a similar type of content. For example, for those who are regularly interested in Reels with reviews of cosmetic products (regardless of whether they are a subscriber of the authors of the viewed videos), the social network will recommend similar beauty videos.