How to find the right focus for a PPC specialist.

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Anastasia Palamar is a course instructor and a specialist at the Netpeak agency in the Telegram Promotion division.
An interview is a format for video. Well, in a pinch, a podcast will do. Because you see and hear the emotions of the interlocutors, and this ping-pong (question-answer) does not embarrass or tire you. Therefore, to present you with Ivan Burach's original project for the WebPromoExperts Academy, I came up with a question, interviewed Ivan, and in text format I suggest reading about the most important things for those who want to deeply study contextual advertising :


Why context is a competition with yourself.

How to understand that you are cool, grow in check and tasks.

All about the author's course on contextual croatia telegram data advertising at the Pro level.


Ivan Burach, author of the course " PPC Pro " , expert in contextual and targeted advertising and development of strategies for working with paid traffic sources

Taught 400+ students
Average budgets under management – ​​180,000 USD/quarter
Worked with:

Greenville is one of the most popular Lviv developers

KAN is the leader of the Kyiv real estate market.

iRobot is a global brand of smart vacuum cleaners.

Lexus – advertised one of the dealerships.

Intertop – worked with the Kazakh representative office.

Key competencies and specialization:

Analysis of advertising campaigns, construction, implementation and testing of hypotheses to increase conversion.

Development of an advertising account in the context of the marketing ecosystem of the client's business.

Building a strategy for working with the target audience, testing creative concepts.

Optimization of advertising campaign results in Google and Facebook Ads.