Other media types of advertising
Posted: Mon Dec 23, 2024 8:01 am
Media advertising refers to all kinds of PR ads that users are already accustomed to seeing on the Yandex (YAN) and Google (KMS) networks. These are banners (static or animated), video ads, and others that appear on websites in appropriate places. For example, in Google and Yandex mail, such ads pop up at the top of the list of incoming letters:
Media types of advertising
Users with a free subscription can singapore cell phone number list listen to Yandex audio commercials on the radio.
The goal of media advertising is to attract the attention of cold leads. Targeting of such ads is configured according to the socio-demographic, geographic, age characteristics of users, taking into account the size of income, hobbies, etc.
Here is a short instruction on how to effectively promote an online store using contextual advertising:
Group your ads systematically . Because both Google and Yandex provide for the creation of ad groups, and from them - PR campaigns. The more logically the groups are structured and named, the easier it is to set up the settings and track how everything works.
Monitor the change in indicators , check the effectiveness of the launched ads: how often they are displayed, how many people click on them, maybe you need to change the click price and adjust something else.
Try new options , change standard forms, don't be afraid of new ideas and experiments (put money in your budget for this). Look at something useful from your competitors and do it better than them, constantly develop.
Using remarketing and retargeting in online store promotion
Promotion with these tools means that your ads will be shown to specific users who have already visited the site pages. Remarketing and retargeting settings are also implemented in Google and Yandex (respectively).
Remarketing in online store promotion
Here it is important to identify an audience useful for subsequent display of advertising. This is done using a tag (code) built into the site, which assigns a personal identifier to each visitor. The system remembers it. In the advertising account (or in the analytics system), it also records the user's actions. In addition, this identifier is saved in cookies on the resource visitor's software. They make it easy to track the Internet activity of this user and show him the desired advertisement (banner, post, etc.).
Once the audience is defined, you can set up the settings (similar to search and advertising network). Designate the people who visited your site as your target audience.
Media types of advertising
Users with a free subscription can singapore cell phone number list listen to Yandex audio commercials on the radio.
The goal of media advertising is to attract the attention of cold leads. Targeting of such ads is configured according to the socio-demographic, geographic, age characteristics of users, taking into account the size of income, hobbies, etc.
Here is a short instruction on how to effectively promote an online store using contextual advertising:
Group your ads systematically . Because both Google and Yandex provide for the creation of ad groups, and from them - PR campaigns. The more logically the groups are structured and named, the easier it is to set up the settings and track how everything works.
Monitor the change in indicators , check the effectiveness of the launched ads: how often they are displayed, how many people click on them, maybe you need to change the click price and adjust something else.
Try new options , change standard forms, don't be afraid of new ideas and experiments (put money in your budget for this). Look at something useful from your competitors and do it better than them, constantly develop.
Using remarketing and retargeting in online store promotion
Promotion with these tools means that your ads will be shown to specific users who have already visited the site pages. Remarketing and retargeting settings are also implemented in Google and Yandex (respectively).
Remarketing in online store promotion
Here it is important to identify an audience useful for subsequent display of advertising. This is done using a tag (code) built into the site, which assigns a personal identifier to each visitor. The system remembers it. In the advertising account (or in the analytics system), it also records the user's actions. In addition, this identifier is saved in cookies on the resource visitor's software. They make it easy to track the Internet activity of this user and show him the desired advertisement (banner, post, etc.).
Once the audience is defined, you can set up the settings (similar to search and advertising network). Designate the people who visited your site as your target audience.