How and where to gain customer insights

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Gathering customer insights can seem like finding a needle in a haystack, but if you know where and how to look, you can separate the signal from the noise. Here are a few such sources , along with tips on how to leverage them.

1. Online reviews
Online reviews are the most authentic israel phone number data source of customer feedback on your products and services. Use them to find out what customers perceive your brand to be doing well, what needs improvement, and what they think your competitors are doing better. This will help you provide a better user experience for your users .

This includes your reviews on Google, Facebook, and similar services. These require the reviewer to create an account using their social credentials, such as Facebook, Google, or LinkedIn, so you can be sure that these reviews are genuine. How to use customer insights from online reviews:

Find out the little things that interest customers and use them to improve your services.
Keep track of complaints and product/service deficiencies.
Understand the terms your customers use to describe their problems and needs and incorporate them into your copywriting.
2. Competition review
Similarly, you can also gain insights about your audience from competitor reviews . You can find these on the same services as above, as well as in groups on social media channels where there may be online communities for users of their products.

You can dig deeper into customer reviews to see what customers expected when they chose a competitor’s offering and what they actually got. Look for gaps that your product can fill . Incorporate the insights you gain into your product’s marketing. Ultimately, this will lead to an increase in potential customers because your offering will perfectly match their expectations. How to use customer insights from competitor reviews: