SEO work by not interfering

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The example he gave is that Google will now be able to better meet the specific requirements of each article or product. json It also recommended checking structured data and possible changes using Google Developers and the responses to webmasters provided by Google. This move, perhaps a bit late, reinforces the theory that JSON-LD solves many problems when generating microdata, as was the case with Schema.org. The first time we heard about JSON-LD was from Pedro Martínez , SEO expert from Unidad Editorial, during his talk at the Web Congress in Zaragoza, in 2014. In fact, in our post about the 50 recommended digital marketing tools , we had to put special emphasis on microdata thanks to this presentation.


As Pedro Martínez pointed out, Google's austria mobile database documentation indicated, among its recommendations, to use either microdata or JSON-LD, giving greater importance to microdata. Today, it seems that the balance has tipped in favor of JSON-LD, just as this SEO expert predicted. If you want to know more about what JSON for Linking Data is, the advantages it offers over the implementation of this protocol, instead of Schema.org microdata, such as clean integration and greater ease for with the HTML, we recommend that you read Pedro Martínez's article in his blog in full .