Building an effective local SEO strategy also involves
Posted: Thu Feb 20, 2025 4:10 am
These are mentions of your business name, address, phone number, and website (NAPW) on websites other than your own. The most popular place to build local citations is online business directories . A great way to do this is to sign up for business directories specific to your industry. Google then finds mentions of your business on a number of trusted websites, which leads to it seeing you as a trustworthy business.
However, you can also use so-called unstructured latvia phone number data citations, which often come from news articles or blog posts. These mentions of your company in other companies' posts are very valuable because they build awareness of your brand and help Google trust the information about your company.
Don't rest on your laurels and watch out for your competition
Keeping track of your competitors is definitely a task worth taking the time to do. By monitoring your competitors, you can understand how they are progressing on their path to success and assess whether adjustments need to be made to your own strategy. When monitoring your competitors, pay attention to the type of content they create, the keywords they target , and where they get backlinks from. It’s also a good idea to look at where they get citations and what their review profile looks like – BrightLocal is a great tool for this.
Examine Google's behavior
Google is constantly making changes to its search algorithms, which means you need to keep a close eye on your rankings. Being able to anticipate and understand any changes – and respond accordingly – can have a big impact on your search success. The best local search ranking factors for the local pack are GBP, reviews and on-page optimization. For localized organic results, on-page optimization, links and behavioral signals are the most important. So be sure to monitor SERP volatility and use tools like LocalRank Flux to keep you informed about any potential search algorithm updates.
However, you can also use so-called unstructured latvia phone number data citations, which often come from news articles or blog posts. These mentions of your company in other companies' posts are very valuable because they build awareness of your brand and help Google trust the information about your company.
Don't rest on your laurels and watch out for your competition
Keeping track of your competitors is definitely a task worth taking the time to do. By monitoring your competitors, you can understand how they are progressing on their path to success and assess whether adjustments need to be made to your own strategy. When monitoring your competitors, pay attention to the type of content they create, the keywords they target , and where they get backlinks from. It’s also a good idea to look at where they get citations and what their review profile looks like – BrightLocal is a great tool for this.
Examine Google's behavior
Google is constantly making changes to its search algorithms, which means you need to keep a close eye on your rankings. Being able to anticipate and understand any changes – and respond accordingly – can have a big impact on your search success. The best local search ranking factors for the local pack are GBP, reviews and on-page optimization. For localized organic results, on-page optimization, links and behavioral signals are the most important. So be sure to monitor SERP volatility and use tools like LocalRank Flux to keep you informed about any potential search algorithm updates.