When you create a custom audience in Facebook Ads, you can target users based on their interaction with your sources (like your website, customer list, app activity, offline activity) after clicking on an ad, or with sources on Facebook (your videos, lead forms, Facebook Page, and more).
Historically, "your sources" have been a popular lebanon phone number data choice, but as the Facebook pixel loses power and website data loses accuracy, "Facebook sources" are coming, which aim to improve Facebook ad targeting without compromising user privacy.
Keep in mind that iOS users can prevent Facebook from tracking them outside the app, so the data you see in Ads Manager is incomplete. And incomplete data can actually be worse than no data if it leads you in the wrong direction. Your best option for targeting PPC ads on Facebook right now is to switch to Facebook feeds.
You can even retarget users who have completed your lead generation form. But the Facebook Page activity option is particularly key. Here, you can treat page visitors the same as website visitors and show them specific ads based on whether:
they liked, follow, or engage with your page;
have participated in any posting or advertising;
clicked any CTA button;
they sent you a message;
saved your page or any post.
Create custom audiences on Facebook pages
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samiaseo222
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