Informational search intent

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Refers to cases where a user is looking for information. Informational searches are often asked as questions . Examples of informational searches include "how much does it cost to rent a 3+1 in Bruntál?" or "how do I calculate the area of ​​an octagon?".

But informational searches are not malaysia mobile phone number data limited to questions. They can also take the form of descriptive phrases , such as “the five best beaches in Croatia” or “the number of electrons in a molybdenum atom.”

To satisfy people with informational search intent, you should generally do two things:

1. Provide a concise answer to a question if someone is looking for it.

2. Provide a comprehensive answer for people who want more information.

If a user is looking for information, their search intent can be categorized as informational.

Search navigation intent
If you want to find specific content on a website , such as today's TV Barrandov program, then you'll probably do a navigational search. People often turn to Google to do a navigational search because it's much faster than searching the website and finding the source.

Navigational search works best on a website with a clear structure. If you want to satisfy people with this search intent, your content should be well-structured , divided into appropriate categories so that the visitor can find what they are looking for as quickly as possible.