How to make your Instagram live a hit
Posted: Mon Dec 23, 2024 8:20 am
Instagram Lives are a great way to engage and increase connection with your audience.
Instagram Live is a live broadcast format . And, after the Pandemic, it has been increasingly explored.
The success of live broadcasts is no coincidence. To give you an idea, 82% of people prefer to watch a live broadcast than to see posts on their feed. Therefore, the more you know how to take advantage of the format, the more beneficial it will be for your brand.
Need tips to make your Instagram live a success? You've come to the right place!
It's not as simple as it seems
Instagram Live has an interesting duality. While they are super accessible , getting the expected results is not as easy as it seems.
Keep in mind that doing a live broadcast without canada phone numbers preparation, just to follow the trend, can disappoint your audience and harm your brand's reputation.
Therefore, the first step is to plan . In other words, get to know your followers very well to understand which tips or content are relevant to them. From there, define the theme and duration of the live broadcast.
This way, your chances of getting good interaction and increasing your organic reach will be much greater.
Think about the content and the script
Once you know what the theme of your live stream will be, it is essential to define what topics will be covered during it.
You can, for example, interview a technical person in your field, answer questions from the audience, launch products or show behind the scenes of the business.
To ensure that you don't run out of topics or deviate from the proposal, it is also essential to have a script . In it, write down all the points that need to be discussed, as well as leaving time dedicated to interacting with the audience.
The setting and the presenter make all the difference
The setting and the person hosting the Instagram Live are just as important as the content.
Instagram Live is a live broadcast format . And, after the Pandemic, it has been increasingly explored.
The success of live broadcasts is no coincidence. To give you an idea, 82% of people prefer to watch a live broadcast than to see posts on their feed. Therefore, the more you know how to take advantage of the format, the more beneficial it will be for your brand.
Need tips to make your Instagram live a success? You've come to the right place!
It's not as simple as it seems
Instagram Live has an interesting duality. While they are super accessible , getting the expected results is not as easy as it seems.
Keep in mind that doing a live broadcast without canada phone numbers preparation, just to follow the trend, can disappoint your audience and harm your brand's reputation.
Therefore, the first step is to plan . In other words, get to know your followers very well to understand which tips or content are relevant to them. From there, define the theme and duration of the live broadcast.
This way, your chances of getting good interaction and increasing your organic reach will be much greater.
Think about the content and the script
Once you know what the theme of your live stream will be, it is essential to define what topics will be covered during it.
You can, for example, interview a technical person in your field, answer questions from the audience, launch products or show behind the scenes of the business.
To ensure that you don't run out of topics or deviate from the proposal, it is also essential to have a script . In it, write down all the points that need to be discussed, as well as leaving time dedicated to interacting with the audience.
The setting and the presenter make all the difference
The setting and the person hosting the Instagram Live are just as important as the content.