The better your website is optimized, the higher it will appear

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Before you start creating a successful SEO strategy, you need to know that keywords are the most important thing . If you don't incorporate the right keywords that are relevant to your business into your website, you don't even need to try SEO - because all your efforts will be completely in vain.

So why are keywords so important? Here too, the netherlands phone number data answer is basically very simple and logical – when people search for something, they use words and phrases that result in suggested websites appearing in search results. And you need to appear in the top positions of the SERPs for these specific queries.

For example, let's imagine a situation where you own a sportswear store. Then keywords like "best quality sportswear", "cheapest sportswear" and so on are suitable for you. So you need to show up for these search queries, i.e. queries related to your business - those looking for mobile phones, holiday deals or fast food are not interested in your services, so there is no point in showing up for them.

Choose keywords wisely
Choosing the right keywords is not easy and requires a lot of time and thought. However, there are a few basic rules that you should follow to rank high in search results and make your efforts worthwhile.

Always try to include keywords with high commercial intent . The keyword “best clothing” is very universal and kind of cheap – you sell sportswear and you need to attract potential customers to your site who know what they want and are ready to buy. So you need to choose keywords that have a really high commercial intent – ​​in your case, for example, “best running clothing”.
Choose long-tail keywords – the difference between the keywords “best clothes” and “best sportswear for running in winter” is not only in their length (the first is the so-called short-tail and the second is long-tail), but also in their effect. Short keywords are more popular, but at the same time very general, so people who are not actually looking for your services at all will often click on you.