A screenshot of Sprout's Roles and Team members feature, where team members can be added and given various levels of permissions to teammates in Sprout.
When it comes to getting other teams comfortable with using social, ensuring they can access and use the right tools in your martech stack is half the battle. Incorporate those demos into your tailored team-by-team training sessions.
The tools certain employees need will depend on how they’re going to be using social. For example, staff across departments should know how to use your employee advocacy platform.
If your product or customer care team needs to tap social for algeria phone number data customer and market insights, train them how to use social listening, or how to pull analytics reports from your social media management platform.
And if you have employees from other teams who want to contribute social content, teach them how to use design tools, like Canva. If you use Sprout, you can even have them submit drafts of content for approval.
A screenshot of a post being created in Sprout. A dropdown menu lists various approval workflows to select from. Using the approval workflows feature, you can ensure posts receive proper review before they get published.
6. A continuous feedback loop
This step is less about training your employees, and more about training yourself and your team to share the impact of a more social savvy employee base.