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” Aversion to the Phone Unfortunately, these admonitions to “rediscover the humble telephone,” illustrated just how far we had fallen as a profession. Rather than picking up the phone and talking to people, sales professionals everywhere – even in inside sales reps – had replaced this beautiful, synchronous sales communication tool with asynchronous communication channels. The sales profession’s aversion to talking with people became particularly dire over the past five years. So much so, that at least half of Sales Gravy’s training and consulting engagements focused on one thing: Teaching and compelling salespeople to pick up the damn phone.



The problem with getting salespeople to use the phone is so prevalent guatemala cell phone number list that, omni-channel sales engagement engines, including Vanilla Soft, HubSpot Sales Pro, Outreach and Sales Loft, have become little more than expensive ways for salespeople to send thousands of automated emails cloaked in the guise of sales activity. The Workhorse of Virtual Selling Ever since Alexander Graham Bell uttered the first words on the first phone over 140 years ago, “Mr.