Don't dilute semantics with meaningless words.
Posted: Thu Feb 20, 2025 10:41 am
Grammatical and morphological errors in text content can lead to the target audience simply not trusting the business. Search engines, in turn, evaluate the literacy of texts on the site, so errors can lead to pessimization during ranking. For example, queries like "two-room apartment in Moscow for rent" or "buy a dacha country house cottage Moscow region" simply cannot be correctly inserted into the text, so it is better to refuse to use them.
Avoid ambiguous semantics. When processing such queries, Yandex canada cell phone number list activates the Spectrum algorithm, which makes the results diverse in subject matter. Taking into account personalization factors, we can say that each user will receive different results, which will significantly reduce target traffic. For example, "pens" can be door, writing, children's or window pens. It will not be possible to collect target traffic with such queries.
There is no point in using constructions like "buy an apartment for free" or "rent an apartment for free".
Do not use high-frequency queries of a general nature. Despite its popularity, such semantics do not bring targeted traffic, while promotion by it will be difficult and expensive. For example, users who entered the query "credit" in the search bar are extremely rarely ready to start applying for a loan when they go to the site. It is much more effective to use the constructions "apply for a loan" or "car loan in Moscow".
Don't use queries that don't match your business. For example, the query "buy a bike" won't bring any commercial effect to a company that rents bikes.
These simple recommendations will help make the selection of semantic core words for website promotion an effective process.
Avoid ambiguous semantics. When processing such queries, Yandex canada cell phone number list activates the Spectrum algorithm, which makes the results diverse in subject matter. Taking into account personalization factors, we can say that each user will receive different results, which will significantly reduce target traffic. For example, "pens" can be door, writing, children's or window pens. It will not be possible to collect target traffic with such queries.
There is no point in using constructions like "buy an apartment for free" or "rent an apartment for free".
Do not use high-frequency queries of a general nature. Despite its popularity, such semantics do not bring targeted traffic, while promotion by it will be difficult and expensive. For example, users who entered the query "credit" in the search bar are extremely rarely ready to start applying for a loan when they go to the site. It is much more effective to use the constructions "apply for a loan" or "car loan in Moscow".
Don't use queries that don't match your business. For example, the query "buy a bike" won't bring any commercial effect to a company that rents bikes.
These simple recommendations will help make the selection of semantic core words for website promotion an effective process.