Please indicate the gender, age, birthday, and marital status of your audience.
Posted: Thu Feb 20, 2025 10:42 am
Setting up targeted advertising on VKontakte: step-by-step instructions - image 11
It is important to remember the specifics of the business. If you sell, for example, universal products, there is no point in specifying gender. The age of users also needs to be specified depending on who your target audience is.
It is better not to pay attention to the "Marital Status" column, as it may not be filled in or filled in incorrectly. But for those who have a birthday coming up, you can offer a special discount. This setting will also be useful if you have, for example, a gift or balloon shop.
Specify the interests of the users you want to target with advertising.
Setting up targeted advertising on VKontakte: step-by-step instructions - image 12
Let's look at each column in detail:
"Interests and behavior". Interest data is automatically france cell phone number list collected and analyzed based on user interactions with VKontakte content and advertising, visits to thematic communities and sites. Categories are constantly updated and remain relevant in accordance with audience preferences. As a result, you can show ads to users who are interested in a particular topic.
"Communities". Most users are subscribed to various communities. In this setting, you can simultaneously select up to 100 communities whose members you want to target.
"Except". Allows you to exclude communities whose subscribers you do not want to see ads for. For example, your own, since the goal is to attract new users.
"Community Activity" Allows you to show ads to those who recently visited the group, joined it, or commented on community posts.
"Apps and Sites" - Allows you to target ads to people who play a specific app or have recently installed a game.
"Travelers". Allows you to reach people who have been abroad at least twice in the last six months and used social media from there. These can be both tourists and businessmen who fly on business trips abroad.
It is important to remember the specifics of the business. If you sell, for example, universal products, there is no point in specifying gender. The age of users also needs to be specified depending on who your target audience is.
It is better not to pay attention to the "Marital Status" column, as it may not be filled in or filled in incorrectly. But for those who have a birthday coming up, you can offer a special discount. This setting will also be useful if you have, for example, a gift or balloon shop.
Specify the interests of the users you want to target with advertising.
Setting up targeted advertising on VKontakte: step-by-step instructions - image 12
Let's look at each column in detail:
"Interests and behavior". Interest data is automatically france cell phone number list collected and analyzed based on user interactions with VKontakte content and advertising, visits to thematic communities and sites. Categories are constantly updated and remain relevant in accordance with audience preferences. As a result, you can show ads to users who are interested in a particular topic.
"Communities". Most users are subscribed to various communities. In this setting, you can simultaneously select up to 100 communities whose members you want to target.
"Except". Allows you to exclude communities whose subscribers you do not want to see ads for. For example, your own, since the goal is to attract new users.
"Community Activity" Allows you to show ads to those who recently visited the group, joined it, or commented on community posts.
"Apps and Sites" - Allows you to target ads to people who play a specific app or have recently installed a game.
"Travelers". Allows you to reach people who have been abroad at least twice in the last six months and used social media from there. These can be both tourists and businessmen who fly on business trips abroad.