Users are spending 88% more time on websites that contain video

[nusaibatara]

Bill Gates' prophetic phrase “ Content is King ,” used to express how important video and text content is in the digital age, is as relevant today as it was when he coined it in 1996.

There is no doubt about it: the importance of Content Marketing will not only never die, but will continue to grow.

The development of this promotional sector, which includes the creation and sharing of content, must be a fundamental pillar of your strategy for the current year as well.

In the ring, the biggest battle still takes place today between video and text content for the web.

In reality, there is no real competition because they are very different formats . However, in terms of end-user engagement, we see significant differences.

According to research conducted by morocco cell phone number list WordStream, it seems that videos generate 1200% more shares than texts. A truly impressive result if you consider the amount of content that is shared every minute on the web.

This trend is also affecting entrepreneurs , as 81 % of businesses now use video as a marketing tool, according to HubSpot.

A huge boost to video consumption came from the Lockdown : since 2020, the time spent by Italians watching videos online has risen to 3 hours and 40 minutes and continues its unstoppable rise.

Whatever market you operate in, if you want to reach an ever-increasing number of customers and increase your brand awareness, developing an effective content marketing strategy will allow you to achieve high goals.

To do this, however, you need to know the basics, current trends and the most effective strategies that allow you to choose between video or text content for the web.