How to Write Journalistic Content with SEO in Mind

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SEO is the activity of optimizing for search engines and involves different elements:

Optimizing the structure of a site;
Optimization of text content;
HTML code management;
Link building.
What we will talk about in this article is the second point, that is, the optimization of journalistic content from an SEO perspective.

We have already said that namibia cell phone number list SEO-oriented web writing aims to respond pertinently to users' online search intentions .

Users do 3 types of searches:

Navigational: When they want to go to a specific site and type in the brand name;
Transactional: when they want to make a purchase or search for, for example, job ads;
Informative: when they want to look for information about something they don't know;
Commercial, when they are looking for something specific and of real interest to them.
What the journalist should work on is precisely information research .


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How to get your journalistic content found by users looking for information?

Working on SEO web writing.

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Analysis and writing of SEO oriented journalistic articles
When our agency interfaces with journalists who request support in web writing with an SEO perspective , it operates using specific tools for the analysis of organic research in search engines.

How do we understand what readers are looking for on a certain topic addressed for example in your article?

Simple! By doing a keyword analysis on the topic through tools such as:

Google Keyword Planner;
Ubersuggest;
Google trends;
Semrush;
Answer the public.
The combination of all these tools allows us to structure your article so that it is SEO oriented .

Doing SEO for journalism means carrying out a preliminary analysis:

Of the search volume of the chosen keywords;
Related keywords;
Trends on keywords for a specific topic/period.