Platforms are more intended
Posted: Sat Feb 22, 2025 6:14 am
The newsletter festival, organized within Medias en Seine, an event dedicated to the media of tomorrow, looked back at new practices and a new dialogue between content producers and their audience. By Victor Lepoutre, Innovation Department Considering the newsletter as a media of tomorrow could, a few years ago, surprise some. New tools such as Substack, Ghost or Revue by Twitter have however given new life to this medium.
Unlike Mailchimp or Sendinblue, designed primarily for marketing georgia cell phone number list teams, these for editors, journalists and other producers of editorial content. They allow the latter to benefit from a subscription monetization system, The result of a more qualitative relationship with their readers. The editorial newsletter. a privileged link between the author and his readers In addition to complete editorial freedom, the newsletter has a first advantage in the eyes of editors.
it allows them to speak directly to their readers without being subject to the law of algorithms put in place by social networks. Indeed, in the era of infobesity and information surplus, readers are looking for selected and quality content. “ The newsletter allows you to communicate directly with readers who, by subscribing to it, are looking for a direct link with its author, their personality, their vision and their editorial style ,” recalls Marie Dollé, author of the newsletter In Bed With Tech , itself published on Substack.
Unlike Mailchimp or Sendinblue, designed primarily for marketing georgia cell phone number list teams, these for editors, journalists and other producers of editorial content. They allow the latter to benefit from a subscription monetization system, The result of a more qualitative relationship with their readers. The editorial newsletter. a privileged link between the author and his readers In addition to complete editorial freedom, the newsletter has a first advantage in the eyes of editors.
it allows them to speak directly to their readers without being subject to the law of algorithms put in place by social networks. Indeed, in the era of infobesity and information surplus, readers are looking for selected and quality content. “ The newsletter allows you to communicate directly with readers who, by subscribing to it, are looking for a direct link with its author, their personality, their vision and their editorial style ,” recalls Marie Dollé, author of the newsletter In Bed With Tech , itself published on Substack.