Advertising in messengers: pros and cons
Posted: Sat Feb 22, 2025 6:16 am
Messenger marketing is marketing in messaging apps that allows you to create audience segments, acquire new leads, warm them up by sending them personalized content or answering their questions, and convert them into customers. Messenger advertising is more complex than it seems at first glance. We can make our presence known on this platform through promotion in three ways.
Messenger as a place for advertising (display advertising).
Sponsored message (sent to recipients).
Conversation in messenger (starting a conversation when clicking on an ad).
Many companies use bots to automate conversations and connect sri lanka cell phone number list with users. Users can interact with the bot using free-form queries or pre-designed buttons that direct the conversation.
Tasks that messenger marketing helps to solve:
minimizes the costs of advertising coverage of a large audience;
makes it easier for consumers to become familiar with a product or service;
increases the efficiency of not only the sales department, but also technical support;
increases sales as consumer loyalty grows;
increases loyalty, as there is personalization and personal contact;
increases the average bill thanks to well-developed funnels;
helps you quickly and easily alert customers to important information.
When to Use Messenger Ads
Messenger ads have their own characteristics and advantages. Messenger campaigns are the least effective when it comes to acquiring new customers. This is because they require a higher level of engagement compared to other campaign objectives, such as video views or traffic. Instead, use them in the middle of the sales funnel to reach a group that is already engaged in some way.
They can also be used at the bottom of the sales funnel to attract hot leads. This is where campaigns are most effective because they target an audience that is already ready to engage.
Messenger as a place for advertising (display advertising).
Sponsored message (sent to recipients).
Conversation in messenger (starting a conversation when clicking on an ad).
Many companies use bots to automate conversations and connect sri lanka cell phone number list with users. Users can interact with the bot using free-form queries or pre-designed buttons that direct the conversation.
Tasks that messenger marketing helps to solve:
minimizes the costs of advertising coverage of a large audience;
makes it easier for consumers to become familiar with a product or service;
increases the efficiency of not only the sales department, but also technical support;
increases sales as consumer loyalty grows;
increases loyalty, as there is personalization and personal contact;
increases the average bill thanks to well-developed funnels;
helps you quickly and easily alert customers to important information.
When to Use Messenger Ads
Messenger ads have their own characteristics and advantages. Messenger campaigns are the least effective when it comes to acquiring new customers. This is because they require a higher level of engagement compared to other campaign objectives, such as video views or traffic. Instead, use them in the middle of the sales funnel to reach a group that is already engaged in some way.
They can also be used at the bottom of the sales funnel to attract hot leads. This is where campaigns are most effective because they target an audience that is already ready to engage.