such advertising is needed to maximize audience loyalty. For example, the owner of the establishment has the opportunity to order a network video that will advertise a new dish. The client is left to choose the additives and ingredients that he likes the most. Such involvement gives the client the opportunity to prepare the dish to his taste and, accordingly, buy it.
In retail, it is used to attract the attention of the target audience vietnam cell phone number list to the offered promotions and discounts. For example, a clothing store creates a unique advertising video that shows how the buyer can use discount coupons and codes for the offered products.
Travel agencies also quite often use this type of advertising as an additional approach when selling their tours. The video shows unique places where you can go on a trip.
Automotive industry. Companies that specialize in car sales use interactive advertising to promote new models of cars.
Conclusion
Of course, creating interactive advertising is impossible with a small budget. But interactive advertising should gradually become the focus of all advertisers, because with well-thought-out campaigns, a brand can really attract attention. The advantage of interactive advertising is that consumers are not only entertained, but also involved in the process. This increases identification with the brand.