The visual turned out to be moderately provocative,
Posted: Sat Feb 22, 2025 6:20 am
Media Campaign How to Exceed Click Forecast by 2 Times. Case Study of Ingate Performance and TOY69
Banner #2
Media Campaign How to Exceed Click Forecast by 2 Times. Case Study of Ingate Performance and TOY69 -
Banner #3
Media Campaign How to Exceed Click Forecast by 2 Times. Case Study of Ingate Performance and
Banner #4
bright and colorful. We also emphasized the inscriptions guangdong cell phone number list with a call to action. For the first banner, we used images of a sex toy store. As a result, this layout turned out to be the most effective.
First statistics
We filtered out sites with low click-through rates and poor post-click (CTR below 0.05-0.1%, bounce rate above 50%).
We redistributed the budget to more successful campaigns: we focused on creatives with a good CTR (0.2-0.3%), with better clickability, and also in favor of specific banners from which more audience came.
Domains with poor post-click were selected weekly to form a blacklist of sites for display.
Additionally, we scaled domains for which the post-click was better. Based on the results of the media campaign, we exceeded the KPI for reach, clicks and CTR.
Media campaigns often have traffic loyalty significantly lower than contextual. In this case, we got traffic quality at the level of contextual advertising indicators, which is considered a success for a media campaign.
Viewing depth: 3.24 pages.
Usually, a depth of 1.5-2 pages is already a sufficient indicator for purchase.
Indirect goals by metric (click on the “Buy” button) – 0.38%.
Banner #2
Media Campaign How to Exceed Click Forecast by 2 Times. Case Study of Ingate Performance and TOY69 -
Banner #3
Media Campaign How to Exceed Click Forecast by 2 Times. Case Study of Ingate Performance and
Banner #4
bright and colorful. We also emphasized the inscriptions guangdong cell phone number list with a call to action. For the first banner, we used images of a sex toy store. As a result, this layout turned out to be the most effective.
First statistics
We filtered out sites with low click-through rates and poor post-click (CTR below 0.05-0.1%, bounce rate above 50%).
We redistributed the budget to more successful campaigns: we focused on creatives with a good CTR (0.2-0.3%), with better clickability, and also in favor of specific banners from which more audience came.
Domains with poor post-click were selected weekly to form a blacklist of sites for display.
Additionally, we scaled domains for which the post-click was better. Based on the results of the media campaign, we exceeded the KPI for reach, clicks and CTR.
Media campaigns often have traffic loyalty significantly lower than contextual. In this case, we got traffic quality at the level of contextual advertising indicators, which is considered a success for a media campaign.
Viewing depth: 3.24 pages.
Usually, a depth of 1.5-2 pages is already a sufficient indicator for purchase.
Indirect goals by metric (click on the “Buy” button) – 0.38%.