When creating a campaign, you can select a specific geographic location where geotargeted ads will be displayed. Or a location that interests a given user. Using the Google Maps app on mobile devices can also tell ad bots what locations, cities, geographic areas, etc. the user is interested in. And, as a result, display ads for the places you searched for.
When planning ads, we have several geotargeting options so that we can show ads to users in the location we choose. So we can choose a specific country, region or a specific area around it.
However, if you want to narrow your target group, you can slovenia cell phone number list target your ad within the country to a specific area, such as a region, city, or location defined by its zip code. Typing in a specific city will give you suggestions that can also be included in your ad. Google Ads also allows you to specify an area around a specific location, allowing you to target customers within a certain distance of your business.
Here we can also specify in which locations the ads can be displayed. This could be a city entered by the user as their residential address. It could also be a place that the user visits from time to time while traveling or has simply visited in the past. The IP address can indicate the location of the device and therefore its user.
Custom audiences allow you to identify people among users who have had specific interactions with your page, website, or even ads. You can create them, among other things, thanks to a pixel (it is important to configure it correctly and place it on the site), a contact list, or information about user activity. An additional option is the ability to narrow the group by a certain number of days, for example, for the last month.