Key metrics to track
Posted: Sat Feb 22, 2025 7:02 am
Tracking key metrics is essential to understanding your website's performance and user behavior. Here are some of the most important web analytics metrics to track:
Traffic sources. Where are your visitors coming from? Is it organic search, social media, email marketing, or paid advertising?
Bounce rate. How many visitors leave your website after viewing just one page? A high bounce rate can indicate a poor user experience or irrelevant content.
Time spent on site. How long do visitors spend on your site? A longer dwell time indicates that users find your content engaging and informative.
Conversions. What actions do users take on your website? Do they sign up for your newsletter or make a sweden phone number data purchase?
Click-through rate (CTR). How often do users click on links or buttons on your website?
Web analytics data analysis
Analyzing web analytics data can help you focus on areas where you need to improve your website's performance and user experience. Here are some tips for analyzing web analytics data:
Look for patterns. Identify trends in traffic sources, bounce rates, time spent on site, conversions, and CTR.
Set goals. Define what success looks like for your website and set achievable goals.
Test and iterate. Try different approaches to improve user engagement and conversion rates.
Use segmentation. Segmenting your data by demographics or behavior can help you understand which audiences are most valuable to your business.
Log in to the Strikingly website editor from the dashboard and use website analytics
Image taken from Strikingly
Using web analytics for SEO
To increase your website traffic and visibility in search engines, search engine optimization (SEO) is essential. However, with the help of the right web analytics tools, it can be easy to measure the effectiveness of your SEO efforts. This is where web analytics comes in.
Traffic sources. Where are your visitors coming from? Is it organic search, social media, email marketing, or paid advertising?
Bounce rate. How many visitors leave your website after viewing just one page? A high bounce rate can indicate a poor user experience or irrelevant content.
Time spent on site. How long do visitors spend on your site? A longer dwell time indicates that users find your content engaging and informative.
Conversions. What actions do users take on your website? Do they sign up for your newsletter or make a sweden phone number data purchase?
Click-through rate (CTR). How often do users click on links or buttons on your website?
Web analytics data analysis
Analyzing web analytics data can help you focus on areas where you need to improve your website's performance and user experience. Here are some tips for analyzing web analytics data:
Look for patterns. Identify trends in traffic sources, bounce rates, time spent on site, conversions, and CTR.
Set goals. Define what success looks like for your website and set achievable goals.
Test and iterate. Try different approaches to improve user engagement and conversion rates.
Use segmentation. Segmenting your data by demographics or behavior can help you understand which audiences are most valuable to your business.
Log in to the Strikingly website editor from the dashboard and use website analytics
Image taken from Strikingly
Using web analytics for SEO
To increase your website traffic and visibility in search engines, search engine optimization (SEO) is essential. However, with the help of the right web analytics tools, it can be easy to measure the effectiveness of your SEO efforts. This is where web analytics comes in.