How Google Ads Expanded Ads Work

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Some ad extensions require structured data to function properly, such as phone numbers or business hours. The level of automation you can use to manage your ad campaigns is constantly increasing. After automatically recommending the most appropriate ad text and automated A/B testing, automated extensions are the next step forward.

If you don't have time to manage your advertising campaigns, this new option is a great advantage for you. Of course, as with all new features, it is necessary to check Google during its work to georgia phone number data avoid unnecessary errors in the advertising message.

Of course, you can also entrust the management of your PPC campaigns to a marketing agency that will take care of everything for you.

If you want to know when to entrust the management of your PPC campaign to professionals and when you can do it yourself with the help of Google's artificial intelligence, below you will find details about individual extensions and how to use them.

Extension with links to subpages
Sitelinks are links up to 25 characters long that point to a page on your website. Google can display up to 8 of them, depending on other results in the SERP and the type of device used to search. These extensions will offer the user additional subpages of the website, such as product pages, user reviews, and the like.

Google can create and use them automatically if you don’t create them manually. However, this is not the best idea. Sitelinks give you a unique opportunity to drive visitors to specific landing pages that are optimized for the highest conversions. If you leave control of these links to an automatic system, you will likely see a decrease in your conversion rate.