Writing a sales presentation: A powerful close
Posted: Mon Dec 23, 2024 9:36 am
New’ content: You can’t just repeat what’s written on your website – they’ve already seen it. You need at least some content that’s somewhat new. There’s an argument that holding back some messages for use by sales (and not by marketing) helps in the creation of a sales presentation.
Section length: Keep sections relatively short and reasonably paced – to ensure that attention levels don’t drop off too fast.
Targeting competitors: It can make sense to create targeted sales messaging aimed at taking customers from a certain competitor. Work out what these customers want, what they are unhappy with, and what you can do better. You don’t need to mention competitors by name if you don’t want to – but think about what major competitors do badly, particularly if they have problems that you have solved.
Make the most of your best content: Don’t save your best romania phone number prefix content until the end as the audience might have stopped listening before you ever show it.
All killer, no filler: Don’t let your presentation have a ‘boring bit’. If you think it does, you need to tighten the content. Remember – sales presentation content doesn’t get better and better the more arguments you use. Putting in too much content risks making things boring, and risks giving audience members something weaker to fixate on and pick apart. Edit aggressively.
Length: And if you really want to know how long a sales presentation should be, the right answer is probably as short as it can be to work. Do you need to present for more than 20 minutes? Often, no.
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With a great opening in place, and some great content supported by a great structure, it would be a shame if your ending let you down.
Don’t let your presentation fizzle out to nothing. Close with a call to action that moves your buyers on to the next stage and pushes your sale towards a satisfying conclusion.
The close slide needs to be powerful. I’m not talking about a vague ‘Any Questions?’ but a slide summarising the value proposition, and then another slide with a very clear recommendation of what should happen next.
Section length: Keep sections relatively short and reasonably paced – to ensure that attention levels don’t drop off too fast.
Targeting competitors: It can make sense to create targeted sales messaging aimed at taking customers from a certain competitor. Work out what these customers want, what they are unhappy with, and what you can do better. You don’t need to mention competitors by name if you don’t want to – but think about what major competitors do badly, particularly if they have problems that you have solved.
Make the most of your best content: Don’t save your best romania phone number prefix content until the end as the audience might have stopped listening before you ever show it.
All killer, no filler: Don’t let your presentation have a ‘boring bit’. If you think it does, you need to tighten the content. Remember – sales presentation content doesn’t get better and better the more arguments you use. Putting in too much content risks making things boring, and risks giving audience members something weaker to fixate on and pick apart. Edit aggressively.
Length: And if you really want to know how long a sales presentation should be, the right answer is probably as short as it can be to work. Do you need to present for more than 20 minutes? Often, no.
Back to top
With a great opening in place, and some great content supported by a great structure, it would be a shame if your ending let you down.
Don’t let your presentation fizzle out to nothing. Close with a call to action that moves your buyers on to the next stage and pushes your sale towards a satisfying conclusion.
The close slide needs to be powerful. I’m not talking about a vague ‘Any Questions?’ but a slide summarising the value proposition, and then another slide with a very clear recommendation of what should happen next.