Presentations are overladen with text
Posted: Mon Dec 23, 2024 9:36 am
Designing a sales presentation: Visuals
PowerPoint is often used badly. Of course. But that doesn’t mean that PowerPoint is a bad tool – you know what they say about poor workmen… PowerPoint really is an excellent tool for creating persuasive visual sales content that sales professionals are comfortable using, it’s just about how you use it.
Why bad sales presentations are so bad: Bad sales , and cause ‘death by PowerPoint’. Typically, the presenter shows the content on their slide, and then repeats the same information verbally. But as the audience have already read the words on the slide, the presenter becomes unnecessary, and the audience gets bored.
The Weiss-McGrath Report (McGraw-Hill, 1992) demonstrated that, after 72 hours, people retain 10% of what they experience as audio only, 20% of visual only and 65% of audio-visual (or video).
How to increase audience engagement: Content romania phone numbers that is well-designed, that uses visuals and animation in an intelligent way, is going to draw in and engage audience members. It compels them to pay attention and helps them to understand and remember what even the least charismatic presenter amongst your team has to say.
What to include: Bullet points are so 2004. Reading text and inflicting death by PowerPoint isn’t the way to make your prospects feel like you’ve made an effort. Sales presentations should use relevant images to help you explain complex concepts, paint a picture of what you are selling, and have your messages stick. Not clip art, not stock images of handshakes, but relevant visualisations and charts that get your points across. Here’s a few tips on using photography effectively for storytelling.
Keeping it on-brand: PowerPoint – done well – can support your corporate brand and visual identity. Why abandon your brand when you engage people in conversation?
If you provide text-based slides to sales, there’s no reason why individuals can’t just start making edits and doing their own thing. Which can be terrifying in some heavily regulated industries, and often helps to undermine your brand… On the other hand, if you provide something that’s visual, animated, and generally compelling – most reps are going to realise that they can’t make a completely new version, and they will want to use what they’ve been given, in the manner you want them to use it.
PowerPoint is often used badly. Of course. But that doesn’t mean that PowerPoint is a bad tool – you know what they say about poor workmen… PowerPoint really is an excellent tool for creating persuasive visual sales content that sales professionals are comfortable using, it’s just about how you use it.
Why bad sales presentations are so bad: Bad sales , and cause ‘death by PowerPoint’. Typically, the presenter shows the content on their slide, and then repeats the same information verbally. But as the audience have already read the words on the slide, the presenter becomes unnecessary, and the audience gets bored.
The Weiss-McGrath Report (McGraw-Hill, 1992) demonstrated that, after 72 hours, people retain 10% of what they experience as audio only, 20% of visual only and 65% of audio-visual (or video).
How to increase audience engagement: Content romania phone numbers that is well-designed, that uses visuals and animation in an intelligent way, is going to draw in and engage audience members. It compels them to pay attention and helps them to understand and remember what even the least charismatic presenter amongst your team has to say.
What to include: Bullet points are so 2004. Reading text and inflicting death by PowerPoint isn’t the way to make your prospects feel like you’ve made an effort. Sales presentations should use relevant images to help you explain complex concepts, paint a picture of what you are selling, and have your messages stick. Not clip art, not stock images of handshakes, but relevant visualisations and charts that get your points across. Here’s a few tips on using photography effectively for storytelling.
Keeping it on-brand: PowerPoint – done well – can support your corporate brand and visual identity. Why abandon your brand when you engage people in conversation?
If you provide text-based slides to sales, there’s no reason why individuals can’t just start making edits and doing their own thing. Which can be terrifying in some heavily regulated industries, and often helps to undermine your brand… On the other hand, if you provide something that’s visual, animated, and generally compelling – most reps are going to realise that they can’t make a completely new version, and they will want to use what they’ve been given, in the manner you want them to use it.