Rehearsing: Time after time we hear of sales presentations being knocked together the day or even the night before an important pitch, often being tweaked and fiddled with well into the small hours, thereby giving the presenters no chance to learn and practice delivering the content.
Rehearse properly, and make it a priority. Make sure senior people with parts to play rehearse too, and don’t just fly in an hour before and mess things up.
And this doesn’t just mean flicking through the slides and going through what you want to say in your head. Stand up, and practice out loud.
To script or not to script: Writing out a script romania telephone code only ever hampers your delivery – it’s difficult to learn and even harder to deliver naturally. Instead, work out what the key points are you want to cover and practise talking through them. Don’t get caught up on your wording, instead concentrate on getting across the meaning, the value, and your passion.
For more presenting tips, head over to our ultimate guide to presentation skills.
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And with most of the hard work done, there really isn’t that much left to do but knock your excellent sales presentation out of the park. But you’re not quite out of the woods. Here are some things to consider whilst presenting.
Sorry, not sorry: When you’re delivering your presentation you need to be assertive. Don’t apologise for taking people’s time. Don’t apologise for your content. Don’t apologise for yourself. The more you give your audience excuses, the more you give them excuses not to listen and take note of what you say. Even if you’re not a hugely confident person, you can still give a good presentation. In fact if you’d call yourself an introvert, you might want to have a look at this.
‘We’ vs. ‘You’: Old-fashioned sales presentations are all about what the presenter’s company does. ‘We’ this, ‘we’ that, ‘we’ the other. In terms of the message, and also in terms of delivery, the audience is left thinking that the presenter is a narcissist, and only somewhat relevant. Talk about ‘you’ the audience, use ‘you phrasing’, and the audience will start to see how what you are offering applies to them.