Fantasy Sports and iGaming are two verticals that offer exciting opportunities, but they’re not the same.
Knowing the difference can be your ticket to setting up campaigns in a way to engage the very right audience.
Fantasy Sports is all about strategy and skill, where users create virtual teams based on real players. iGaming, on the other hand, revolves around your knowledge of stats, experience, and entertainment.
Each has its unique audience and marketing approach. Let’s explore how you can tap into these markets and make the most of them.
iGaming vs Fantasy Sports – Overview
Fantasy sports involve creating virtual teams using real-life athletes, with participants competing based on player statistics. Success is driven by knowledge and strategy. In contrast, iGaming involves placing bets on outcomes of events, such as sports games and other events.
What is iGaming vertical?
Ketch-up
What is iGaming: Current Industry Trends, Creatives, and Laws
Skill vs. Luck
Fantasy sports heavily depend on skill, research, and strategic decisions. While luck influences individual matchups, long-term success is primarily skill-based. iGaming is more luck-driven, and sports games require analytical skills.
Financial engagement
Fantasy sports participants pay entry fees to join leagues, with banking database limited financial risk focused on competition and enjoyment. iGaming involves direct wagering before or within the event.
Demographics
Both activities attract similar demographics, with a majority being young, college-educated males with substantial incomes. Fantasy sports players are 64% male, while iGaming participants are 60% male.
How to run iGaming and Fantasy Sports campaigns
Understanding the differences between Fantasy Sports and iGaming is just the first step. It’s important to use the right advertising methods suited to the audience’s unique behaviors and preferences for effective marketing.