Branding focuses more on the broad aspect of the company, while a company's visual identity is based solely on designs. You should know the core value of your business to create your visual identity. Decide on your brand strategy, go back to the history of your business to design your visual identity creatively.
Correct understanding of the brand will give an insight into the germany phone number list free creation of visual identity. The brand identity should guide the visual designs. When you can define your brand, it becomes easier to build a recognizable visual identity that will captivate your audience.
Know Your Audience
You need to have a clear picture of your target audience. Know the demography, motivation, age, behavior, habits, and gender. It is best if you researched your target market to create the proper connection.
The correct information about your audience will provide you with details about factors that affect their decision-making. You will get to find out their desires and pain points, and all this information will guide you in building the correct visual identity to connect with your users.