Why develop a digital strategy team in your company
Posted: Mon Dec 23, 2024 10:35 am
According to the research “How Digital Channels Drive Product Discovery” , conducted by Centric Digital , between 2012 and 2015, consumers who discovered new products through social media grew by 11%. The study also showed that these consumers trust the internet more than friends and family. In other words, consumer attention is rapidly shifting to the digital world.
With the world becoming increasingly online, businesses can no longer exist solely offline. To capture the attention and even loyalty of these new consumers, they need to achieve digital maturity. That’s where a strong digital strategy team comes in, helping any business effectively integrate digital services.
In the pre-Web 2.0 era, the sales cycle followed a pattern: the customer walked into the store with a specific product in mind, spoke to an available salesperson, made the purchase, and left. But thanks to social media and the widespread use of the Internet, consumers are increasingly connected, and today the sales cycle never ends: it moves seamlessly from research to purchase, to consumer reviews, to social media interactions, and all the way back to purchase. Customers are now engaged in the omnichannel experience , meaning they use all channels simultaneously.
Constant contact with the consumer is the new rule in this game and companies that have not yet embraced digital are not ready to stay in the market, as they do not have the necessary tools. In the Age of the Consumer, being competitive means having in-depth knowledge and meaningful and timely engagement with the customer 24/7.
Digital transformation presents a new innovation dilemma for canadian cfo email list traditional companies. The most common justification among organizations that do not invest in innovative ideas is that they believe these ideas do not meet the current needs of their customers.
However, innovations must be designed to meet an even more valuable future or an as-yet-undeclared need. This means that if competitors are betting, they may be ahead. Companies that fail to keep up with innovations are hurting themselves. Therefore, they must try to keep up or they will be eliminated from the market at some point.
For example, when was the last time you went to a video store? The Blockbuster chain went bankrupt precisely because it failed to keep up with the innovations sought by the new consumer. Another example is Uber, created to meet the need for an efficient, quality transportation service that, above all, was based on customer experience. The unsatisfactory service provided by taxis caused Uber to grow rapidly, leaving taxi drivers furious. However, if taxi service organizations had planned for a digital transformation and the changes needed to serve the new consumer, they might not be so scared today.
With the world becoming increasingly online, businesses can no longer exist solely offline. To capture the attention and even loyalty of these new consumers, they need to achieve digital maturity. That’s where a strong digital strategy team comes in, helping any business effectively integrate digital services.
In the pre-Web 2.0 era, the sales cycle followed a pattern: the customer walked into the store with a specific product in mind, spoke to an available salesperson, made the purchase, and left. But thanks to social media and the widespread use of the Internet, consumers are increasingly connected, and today the sales cycle never ends: it moves seamlessly from research to purchase, to consumer reviews, to social media interactions, and all the way back to purchase. Customers are now engaged in the omnichannel experience , meaning they use all channels simultaneously.
Constant contact with the consumer is the new rule in this game and companies that have not yet embraced digital are not ready to stay in the market, as they do not have the necessary tools. In the Age of the Consumer, being competitive means having in-depth knowledge and meaningful and timely engagement with the customer 24/7.
Digital transformation presents a new innovation dilemma for canadian cfo email list traditional companies. The most common justification among organizations that do not invest in innovative ideas is that they believe these ideas do not meet the current needs of their customers.
However, innovations must be designed to meet an even more valuable future or an as-yet-undeclared need. This means that if competitors are betting, they may be ahead. Companies that fail to keep up with innovations are hurting themselves. Therefore, they must try to keep up or they will be eliminated from the market at some point.
For example, when was the last time you went to a video store? The Blockbuster chain went bankrupt precisely because it failed to keep up with the innovations sought by the new consumer. Another example is Uber, created to meet the need for an efficient, quality transportation service that, above all, was based on customer experience. The unsatisfactory service provided by taxis caused Uber to grow rapidly, leaving taxi drivers furious. However, if taxi service organizations had planned for a digital transformation and the changes needed to serve the new consumer, they might not be so scared today.