Some blogging niches are easy to pin down. Mom blogs are mostly about parenting kids. Small business blogs are about running a small business.
Lifestyle blogs are a little different, though. They often cover multiple related topics, perhaps delving into areas like food, fashion, and travel. However, they generally aren’t just a food blog, fashion blog, or travel blog. What ties a lifestyle blog together is the strong sense of voice and style from the blogger.
Most lifestyle blogs will have a very clear target audience. At a bare minimum, this audience is usually pretty clearly geared toward either women or men, but you’ll generally find that lifestyle bloggers are targeting a specific age group and often a certain type of person who aspires to a particular kind of lifestyle—that lifestyle is what’s being promoted by the blog.
So whether you’re a vegan 30-something looking to reach an audience of fellow millennial women, or a sharp-dressed man in your 60s wanting to inspire a love of style in the younger generation, lifestyle blogging could be for you.
Tip: A lifestyle blog isn’t a personal blog. If you want to build a popular lifestyle blog, that isn’t just about living your best life … but about helping readers to live their best life too.
8 Best Lifestyle Blogs: Successful Lifestyle Blog Examples & What You Can Learn From Them
Let’s take a look at a few popular (and successful) lifestyle blogs that’ll serve as great inspiration while you plan for your new blog. You’ll see that these blogs all cover different topics, in different ways – but the bloggers have all built a huge following as influencers and made a significant amount of money.
1. A Beautiful Mess
A Beautiful Mess (Best Lifestyle Blogs to Learn From)
A Beautiful Mess was founded back in 2007 by sisters Elsie Larson and Emma Chapman, and has thousands of posts that cover crafts, recipes, interior design, style, and even business advice, as well as delving into topics like health and weight loss. Its tagline is “stay home and make something” and that’s what ties the content together.
The blog has grown to have full-time team members as well as a whole range of contributing writers. It’s monetized through a range of methods, including ads, products, online courses, and affiliate marketing, and is reported to make $5 million or more annually.
Some blogging niches are easy to pin down.
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