Social media marketing, how it works, see the positive and negative sides

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When we talk about Marketing on social networks, the first thing that comes to mind is ads, propaganda, all of this is proposed through algorithms, which select ads according to our interests. They “work in our favor”, but more and more users have considered excessive advertising to be abusive because it disturbs personal moments.



What are algorithms?
Putting algorithms in simpler terms, we can classify them as logical sequences of instructions designed to solve certain problems or group information in a logical way. Our entire digital life is surrounded by algorithms, whether they directly control what we see or advertisers actively use them to target us with ads.

There are several algorithms, and each social accurate mobile phone number list network has one, for example Instagram, uses relationship algorithms, temporality, and is dependent on the engagement of other people, this way we can know the best time to post, use hashtags, among other improvements, which we use to our advantage.

For social media marketing to be effective, a strategic plan is created, which seeks to use algorithms actively and passively to improve reach! This marketing is designed to be implemented via social media platforms, which attract the public with a company's advertising.

Marketing is divided, as if it were a topic, within it there are several subtopics, such as: digital marketing, social media marketing, content marketing, among others.

Social media marketing acts as a strategy, with the intention of selling a product, serving as service providers to the public, normally a target audience/specific audience.

How does Social Media Marketing work?

Social media has become the best means of communication we could have, with it digital marketing is closer to the target audience (due to algorithms).

Every advertisement has a reason, if it is appearing on your timeline, you were probably looking for that product or searching for "travel to London", and then you go to Instagram and come across this advertisement "Travel package to London, come check it out on our website", or on Facebook several advertisements for travel, hotels appeared, for these advertisements to appear, algorithms are used and it starts working when you enter your social network you will see some advertisement based on your searches.

Digital marketing, on the positive side, only aims to offer convenience, because that way you end up seeing an offer, something you really wanted, being closer to what you came here searching for.