What is a backlink profile? How to distinguish a strong from a weak link profile

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What is a backlink profile?
A backlink profile is a portfolio of all inbound links from other websites to your domain. A well-maintained SEO link profile increases your domain's link efficiency and helps your website rank higher for your target keywords.

Your inbound link profile should consist of organic, natural links, including a balanced mix of dofollow and nofollow links. Remember, the quality of backlinks matters more than the quantity.

You should also have editorial links from highly authoritative domains that use a mix of bare fusion database URLs, generic, branded, and keyword-based anchors.

Understanding and optimizing your backlink profile can dramatically improve your website's visibility and credibility in search engines.

Let's look at what makes a strong link profile, with examples, and how you can build your own solid backlink portfolio.

What constitutes a “strong” backlink profile?
A good link profile has a mix of "quality," "diversity," and "authenticity" in terms of backlinks. There are four key things to look for in a balanced link profile.