Y Funnel: what is it and how to sell more with it?

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Have you ever heard of the Y funnel? Did you know that it can help boost your company's sales? The Y funnel is an innovative methodology that successfully aligns marketing and sales teams.

In this way, it boosts lead generation, improves brand presence, increases the profitability of organizations and upgrades business intelligence. Want to learn more about it? Stay tuned!

What is a sales funnel?
The sales funnel is a strategic model that companies use to determine processes and better structure the organization's purchasing journey.

Therefore, it is extremely important to achieve marketing and sales objectives more efficiently.

What is y-funnel?
The Y-funnel is based on two lead inputs: inbound and outbound.

In this way, one team is responsible for generating leads (inbound) and the other for capturing better opportunities (outbound). However, both work together, sharing goals and objectives.

Therefore, the idea is to align inbound and outbound, working with whatsapp data these two concepts simultaneously — and not separately, as usually happens in companies — to obtain the best results.

The Y-shaped funnel was created to meet new market demands and meet the real needs of consumers. After all, we can see that the purchasing journey can be both inbound and outbound.

After all, many leads are captured by inbound flows and nurtured by outbound and vice versa. Therefore, working with the Y funnel is an interesting opportunity to achieve your company's results more easily and quickly.

What is the difference between Inbound and Outbound?
Do you have questions about the differences between inbound and outbound marketing? If so, come with us!

Inbound Marketing
In inbound marketing, the customer comes to your company. So, you use a series of strategies to make the consumer interested in learning more about your solutions. In this way, you act passively.

Outbound Marketing
Outbound marketing , also known as traditional marketing, is the type of marketing that brings the customer closer to your company through an offer. The company then actively reaches out to the customer.

How to define a sales funnel?
To define the sales funnel, it is essential to know your audience well. Understanding their needs and mapping the purchasing journey is essential.

To do this, relying on technology is essential to make this process automated, easier and more effective.

How does the Y sales funnel work?
As we’ve seen, the Y funnel uses inbound and outbound marketing processes to generate and nurture leads throughout the sales cycle. Here’s how the Y funnel works.