How to build an inbound marketing strategy
Posted: Sat Apr 05, 2025 11:40 am
The sales funnel is a graphic representation of one of the essential processes for applying Inbound Marketing strategies in your company. It will be responsible for monitoring your company's customer acquisition process from start to finish, from the first contact with the customer, to the moment a deal is closed.
In addition to being an essential tool for improving your customer acquisition processes, the Sales Funnel will give your business an overview of where improvements need to be made in order to make the purchasing process more fluid for the customer and more efficient for your company .
In this article we will talk about:
What is a sales funnel and what stages it involves;
So what is the difference between the Buyer's Journey and the Sales Funnel?
Why is it important to define your company's sales funnel?
How to build my company's sales funnel?
What is a sales funnel and what steps does it involve?
The sales funnel is divided into three parts : top of the funnel (Tofu), middle of the funnel (Mofu) and bottom of the funnel (Bofu). It is the strategic point that permeates inbound marketing strategies telegram data in your company. In it, you will have a strategic vision of the entire journey that your customer goes through until closing the purchase of a product or service with your company.
This graphical representation is made up of some essential phases in your customer's purchasing journey. They are:
Funil de Inbound Marketing - TWO Digital
Funil de Inbound Marketing
Stage 1 – Learning and Discovery: Top of the Funnel
The top of the funnel is specifically the moment when your prospect starts researching a specific topic, aiming to solve a problem they have.
At this point, we can see the top of the funnel as the moment of learning and discovery . Where your company should be entirely concerned with educating the visitor through relevant materials that aim to exchange contact information (such as name, email and phone number) in a form in exchange for materials such as E-books and infographics . With this, your visitor becomes a lead.
Stage 2 – Problem Recognition and Solution Consideration: Middle of the Funnel
Once you have contact with this lead, this is the moment when your company starts to create a relationship by dealing with the lead who is looking for a solution to a problem that the company is facing.
It is necessary to support them with technical information to understand the problem and possible ways to solve it, thereby maturing the lead for the next step in the purchasing journey.
In addition to being an essential tool for improving your customer acquisition processes, the Sales Funnel will give your business an overview of where improvements need to be made in order to make the purchasing process more fluid for the customer and more efficient for your company .
In this article we will talk about:
What is a sales funnel and what stages it involves;
So what is the difference between the Buyer's Journey and the Sales Funnel?
Why is it important to define your company's sales funnel?
How to build my company's sales funnel?
What is a sales funnel and what steps does it involve?
The sales funnel is divided into three parts : top of the funnel (Tofu), middle of the funnel (Mofu) and bottom of the funnel (Bofu). It is the strategic point that permeates inbound marketing strategies telegram data in your company. In it, you will have a strategic vision of the entire journey that your customer goes through until closing the purchase of a product or service with your company.
This graphical representation is made up of some essential phases in your customer's purchasing journey. They are:
Funil de Inbound Marketing - TWO Digital
Funil de Inbound Marketing
Stage 1 – Learning and Discovery: Top of the Funnel
The top of the funnel is specifically the moment when your prospect starts researching a specific topic, aiming to solve a problem they have.
At this point, we can see the top of the funnel as the moment of learning and discovery . Where your company should be entirely concerned with educating the visitor through relevant materials that aim to exchange contact information (such as name, email and phone number) in a form in exchange for materials such as E-books and infographics . With this, your visitor becomes a lead.
Stage 2 – Problem Recognition and Solution Consideration: Middle of the Funnel
Once you have contact with this lead, this is the moment when your company starts to create a relationship by dealing with the lead who is looking for a solution to a problem that the company is facing.
It is necessary to support them with technical information to understand the problem and possible ways to solve it, thereby maturing the lead for the next step in the purchasing journey.