Generate ads based on landing page analysis

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Yandex.Direct Development Trends: What to Expect in the Coming Months
I don't just share my observations, but rely on technical documentation and insights from the Direct development team. Here are the key areas of development:

Development of neural networks in advertising generation. Yandex Neuro Ads is moving towards fully autonomous advertising campaigns. The current version can already:

Select keywords based on behavioral patterns;
Automatically generate video creatives.
But the main thing is that it became possible to fine-tune these japan cell phone number list processes. We discovered that it is possible to “train” the neural network on successful creatives. The system begins to better understand the brand’s Tone of Voice and creates more relevant ads.

Deepening integration with marketplaces. Yandex is actively developing advertising formats for marketplaces.

Key changes:

The emergence of special formats for different categories of goods;
Possibility of dynamic adjustment of rates depending on the position of the product in the search results;
Integration with inventory management systems.
Development of forecasting systems. New tools for forecasting campaign effectiveness have appeared:

Estimation of potential traffic volume for new segments;
Conversion forecast based on historical data;
Automatic budget adjustments based on predictive analytics.