Evergreen content: what it is and why produce it

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The term “evergreen” refers to trees that keep their leaves green all year round. Relatedly, evergreen content is content that remains relevant and useful over time, regardless of when it was published.

This type of content is very useful for marketing strategies, as it is an efficient way to attract regular visitors to the website.


Topic Index
What is evergreen content?
Evergreen content is content that remains relevant and france whatsapp database over time, regardless of when it was published. Just like evergreen trees, this type of content maintains its continued usefulness and interest to the audience by addressing topics of ongoing interest.

Evergreen content has a great ability to attract constant organic traffic to the website, as people continue to search for this information even long periods after its publication.

Examples
Some examples of evergreen content include articles that answer common questions, guides, tutorials, tips, interviews, and stories.

For example, a guide on “how to plant a vegetable garden at home” is evergreen, as there will always be people interested in growing their own food, regardless of the season or current trends.

What is not evergreen content
Content that is not evergreen is temporary and loses relevance after a certain period of time. Examples include news, fashion or pop culture trends, seasonal events, and rapidly changing statistics.

The importance of creating evergreen content
Evergreen content is important for ensuring a steady flow of visitors to your website, acting as a solid foundation for traffic. Since it remains useful, it continues to work for you throughout the entire time it is online.

Google loves this type of content, so it has a great chance of ranking well on the results page ( SERP ), as long as it is well constructed and optimized.

Another benefit is that it helps build brand authority, as sharing useful information and expert knowledge demonstrates expertise.

Well-written, SEO-optimized evergreen content can bring visitors to your site for years to come!

Maintaining and updating evergreen content
Despite being evergreen, this content also needs to be revisited from time to time to keep it updated. It is not necessary to rewrite all of the content, but it is important to check whether it is still aligned with its purpose and whether there is information that can be improved or updated.

To keep content relevant, consider:

New information and discoveries on the subject
Improvements in reading fluidity and understanding of information
Adapting the tone of voice to the target audience
Content performance in terms of positioning and visibility
Correction of data and information
Person with ideas for evergreen content

Tips for creating good evergreen content
Optimize for SEO
Adopt all good SEO practices when writing content, choose keywords appropriately, organize the title structure, create a good meta description, and pay attention to your images and ALT texts. This way, you increase the chances of your content ranking in search engines.

Write for beginners
Even if you have advanced knowledge on a given subject, remember that most users may not have the same level of expertise. So, when writing, use accessible language and create inclusive and educational content for a wide audience.

Avoid dating content
Don’t use time-sensitive terms or references, such as “this year” or “recently.” This can make the content seem outdated.

Ensure credibility
Check the information being shared and choose reliable sources to build content, ensuring the public's trust in your content.

Make sharing easy
Include social sharing buttons to make it easier to share your content.

Conclusion
Evergreen content is a powerful tool for establishing a brand’s authority and credibility online. It provides ongoing, long-lasting value, driving traffic and engagement over time. However, we shouldn’t underestimate the importance of non-evergreen content, such as breaking news or trending topics, which can complement a content strategy with immediate engagement.

Taking advantage of the best of both worlds is the best way to build your site’s authority. While evergreen content builds a solid, consistent foundation of authority and credibility, non-evergreen content takes advantage of opportunities for immediate engagement and momentary relevance.