Website maintenance: what is it? Why is it important?

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Website maintenance plays a key role in ensuring the relevance, functionality and security of your website. Think of a building in the heart of a city, its structure is what gives the first impression to those who see it on the street. Broken windows, peeling paint, rusty doors… all of these things create a negative first impression.

A website is very similar to this building. A page that has broken images and pages, outdated information, links that don't work, or security flaws will give a very bad first impression to the user!

Maintenance is not just about making sure your website “looks” good, but germany whatsapp database that it functions well, loads quickly, and is secure for visitors.

Security and non-security buttons, person choosing the first one

Prioritizing the maintenance of your website is not only about preserving the aesthetics of the page, but also strengthening its infrastructure, optimizing the user experience and protecting your reputation in the market. Let's learn more about this service!


Topic Index
What is website maintenance?
Website maintenance is the ongoing process of updating and optimizing a website to ensure its proper functioning, security, and relevance. This includes tasks such as fixing broken links, updating content, and performing security backups.

An incomplete, poorly organized website with an interface that is difficult to understand and use can create a poor user experience, negatively affecting the company's image. Website maintenance services help to correct these problems, keeping the pages up to date and functional.

Person frustrated with the performance of a website.

Types of website maintenance
There are several activities that can be performed within a website maintenance plan, each with its own specific focus and purpose, ranging from prevention to problem correction, content updates and usability improvements. Let's understand a little more about the main types of services:

Preventive maintenance
Preventative maintenance aims to identify and resolve issues before they occur, such as a regular website check-up. This service should not be overlooked as it helps ensure that your website is functioning properly, performing well and is secure for users.

This type of service involves, for example:

Updating plugins and tools
Updating technologies and programming languages
Security updates
Preventative maintenance ensures that small issues don’t turn into major website catastrophes, hindering usability and user access. Prevention is always better (and cheaper) than cure.

In the case of WordPress websites, one of the most widely used content management systems worldwide, preventive maintenance is very important to keep everything working properly and avoid problems such as: excessive consumption of server resources, problems with lead capture forms, sending messages, security flaws that can leave the website exposed to attackers, problems with lack of updates to plugins and themes, among others.

Corrective maintenance
Identifies and corrects errors, bugs , failures, and various problems that may arise on pages, whether related to code, design, or functionality.

Corrective maintenance can solve problems such as:

Broken links
Contents/images unavailable
Content with grammatical and typographical errors
Lack of metadata
Compatibility with different browsers
Errors in website features, such as forms
Data protection and privacy issues
This type of website maintenance aims to ensure that the website continues to run smoothly and provides the best experience for visitors.