Ecommerce on Black Friday, how to prepare?

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Black Friday is a highly anticipated date for consumers and companies, as it is an excellent time to significantly increase sales.

It is essential that your store is prepared to receive the large volume of users that Black Friday generates, this can cause concerns for the team that manages the company's digital channels.

This fear is common, because along with sales growth, operational, security, service and even performance problems also arise .

Sankhya ERP infrastructure along with a B2B ecommerce solution or a hub honduras whatsapp database connects all your marketplaces, protects your partners from potential issues.

We have prepared this article with tips to ensure your company is prepared for Black Friday.

Summary
Black Friday Checklist
Improve your customer relationship
Your ecommerce app
Check the limits of each marketplace
Stock adjustment for your ecommerce and sales channels
Alignment with partners
Test before Black Friday
Black Friday Checklist
We have prepared a checklist with the most important topics, which should be in the process of correction and validation right after reading this article, as they should be ready well in advance of Black Friday:

Price definition
Definition of freight tables
Stock
Promotions
Registration form on the website to capture potential customers
Marketplace Limits Research
Online store layout
Diversity in payment conditions and methods
Alignment with partners
Mobile App
Banners for the online store
Improve your customer relationship
High demand during Black Friday can also result in a high number of complaints and queries from customers.

At this point, it is very important for the company to optimize communication so that no question goes unanswered, to guarantee the sale, not to mention that answering users' questions shows the company's concern for its partners, generating value for the brand.

Open as many communication channels as possible and guide your team to provide assistance as quickly as possible, whether through WhatsApp, telephone, social media, among others.

The availability of customer service is another point that requires attention, at least the initial service, which directs the user to the department responsible for the query, and which collects the necessary data to continue with the support.